Chechen authorities have filed claims against women's clothing store owners over advertising

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Four women's clothing stores were closed in Grozny at the request of the authorities due to inappropriate advertising on social networks. The authorities promised to open them if the owners delete the inappropriate publications, and called on the entrepreneurs not to cross the line.

Several women's clothing stores were closed in Grozny due to inappropriate content on social networks.

This was done after these four stores were personally visited by the assistant to the head of Chechnya, deputy head of the Secretariat of the head of the republic and curator of the youth of the republic Amir Sugaipov. Before that, he watched the aforementioned advertisements of the stores on social networks and said that there were no complaints about the clothes themselves, but about the way they were displayed, Chechnya Today wrote on July 19.

According to Sugaipov, the videos do not advertise clothes. "They first show the model from the front, then from the side, and then there is slow motion from the back as she walks. We will make them remove such advertisements from social networks," the publication quotes him as saying.

On July 19, the owners of women's clothing stores were invited to an explanatory talk "on issues of acceptable behavior in the sphere of trade and publications on social networks." Sugaipov told those present about the need to observe moral standards and traditions in their activities. He emphasized that no one is trying to interfere with business, they just want to preserve the spiritual and cultural values of the Chechen people. "You can't demonstrate indecent behavior on the Internet. All of this will remain online forever, and will cast a shadow on your family's name," said Kadyrov's aide.

He promised that the closed stores would be reopened, their owners would be given an official warning, and that stricter measures would be taken in the event of repeated violations. Sugaipov called on store owners to remove all "indecent publications." "We are not happy when videos show not clothes, but a demonstration of the body. This has nothing to do with entrepreneurship or advertising. We are not against your business, but you cannot go beyond the limits of what is permitted," the official summed up.

Aide to the head of the Chechen Republic, Minister of National Policy, External Relations, Press and Information Akhmed Dudayev, who was also present at the meeting, said that "there are things that are unacceptable in our republic." "We will support you, we will help you if you conduct business with dignity," he said, adding that no one is allowed to tarnish the name of Chechens. "Whoever continues such behavior will not work in the Chechen Republic."

The adviser to the Head of Chechnya, the Mufti of the Republic Salah-Khadzhi Mezhiyev, also called on entrepreneurs to come to their senses, saying that "honest work is a great reward, but if you add haram to it, it ceases to be blessed." "We want each of you to preserve your honor, the honor of your family and people. Compliance with Sharia, traditions, and customs is the basis of our life and our security," he added.

Earlier, "Kavkazsky Uzel" wrote that the Chechen authorities held a meeting with representatives of beauty salons and women's clothing stores. Representatives of businesses in this area were also required to register, threatening that otherwise their establishments would be closed. However, as it turned out, only owners of shops selling hijabs responded to the registration call. Amir Sugaipov said that a deadline had been set for sending data on representatives of the modeling industry, women's clothing stores and beauty salons.

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